Planning the information architecture (IA) for your Case Western Reserve University website involves organizing and structuring your content as a first step. By taking the time to plan content before ...

Since 1995, the costliest search engine optimization mistake I’ve encountered is poor information architecture. And when I tell a client that the core issue with findability is the website’s ...

Purpose: Uniformity and consistency of content and organization are essential for website effectiveness. The underlying organization, structure and naming that define the relationships between a ...

PageRank sculpting, siloing, link-juice flowage, SEO architecture — all are keyword phrases that make my skin crawl. What do search optimizers need to know about information architecture? Learn from ...

Tomas Laurinavicius is a writer and designer. He's a co-founder of Best Writing, an all-in-one platform connecting writers with businesses. He has built multiple online businesses and helps startups ...