While “glass skin” as a term has its roots in Korean beauty culture, it’s really just a fancy way of saying flawless skin.

Snail mucin serums, once a niche concept, have become a mainstream skincare product worldwide, illustrating how South Korea’s ...

The rapid spread of that sticky serum tells you just how wildly successful K-beauty has become. Fuelled by viral content and ...

We highlight and rank the greatest K-dramas with plots involving secret identities, including True Beauty, My Name, Flower of ...

A radical feminist campaign to respond to gender inequality and violence against women by swearing off sex, dating, marriage and babies is gaining traction with young women around the world. The 4B ...

SEOUL: South Korean beauty devices have been shifting gears, easing their way into global skin care routines and learning, along the way, to do more. South Korea’s exports of at-home beauty devices ...

I've read and accept the Privacy Policy. Korea is the world’s leading destination for beauty treatment clinics because it offers advanced medical technology, highly ...

Beauty tourism to Korea is hotter than ever. But celebrity makeup artist Nam Vo, who coined the term “dewy dumpling” for her juicy skincare tips, is no Seoul novice. She just traveled to Korea for the ...

The promise of pore-free, glassy, youthful-looking skin has made Korean beauty products a global phenomenon. Americans spent as much $1.7bn (£1.3bn) on K-beauty in 2024, according to industry ...