The newly announced LEGO Smart Play bricks are launching with a huge caveat, though one of them is slightly cheaper than ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

The Lego Group will launch Lego Smart Play in travel retail from March 1, with selected Lego Travel Stores across the US, ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

To make this possible, the LEGO SMART Brick is powered by a 4.1mm custom-made mixed-signal ASIC chip that measures smaller ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

A leaked LEGO Icons set featuring Michael Schumacher's Ferrari F2004 is set to give Formula 1 fans another collectable model ...