Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
Lego is aiming to add a new dimension of fun with its interactive Smart Play system.
After days of intense secrecy Lego has finally unveiled its Smart Play System which it says will allow toys to come alive in ...
Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...
LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
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Lego just unveiled its first-ever 'Smart Brick' at CES
LEGO announced the ‘Smart Brick' at its first-ever CES event. When people talk about CES, they're usually talking about the ...
LEGO announced the ‘Smart Brick’ at their first-ever CES event. When people talk about CES, they’re usually talking about the ...
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