AI anxiety has already become cultural currency in 2026, with brands like Equinox portraying humanity as a luxury. But while ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

As US lawmakers push to ban toys that have AI infused in them, The Lego Group is taking a different stand: allow kids to ...

Pad kids don't want Charizard crap like we used to. The latest LEGO set plays on Pokémon nostalgia and gamers are mad.

Peak nostalgia? Lego unveils new Pokémon sets for, er, kids - This is not a drill: Lego teamed up with Pokémon for nostalgic ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

If you haven’t heard about Smart Play yet, its a way for Lego to make its sets more interactive. A Smart Brick filled with ...