George Gervin says the NBA’s popularity was saved by bringing in players like him and Julius Erving from the ABA.

Boston Celtics coach Joe Mazzulla stood on the sidelines when New Orleans Pelicans center DeAndre Jordan opened the second ...

While fans scrambled to adjust their schedules to catch games under the NBA’s new 11-year, $76 billion media deals, including ...

"There are 480 players in the NBA and 468 of them don’t know who the f--- I am." Would a rule named for him cement his legacy ...

As he discusses important matters of the day, of every day, subjects such as world peace and how best to make and promote ...

DENVER (AP) — Nikola Jokic had 30 points, 12 rebounds and 12 assists, and the hot-shooting Denver Nuggets beat the Boston Celtics 123-111 on Sunday night in a matchup of NBA conference leaders that ...

As one source says, “I don’t think it’s one sitdown—but it’s not 15 either.” The post Michael Jordan Could Do 2-3 More NBC Interviews: Sources appeared first on Front Office Sports.

Explore how the NBA transformed into a billion dollar empire through strategic growth and star power in sports entertainment.

Boni, owner and president of Secaucus, NJ-based Northwood Bloodstock, and Diamond Creek Farm, a leading harness racing breeding operation established by Adam Bowden in 2005 that focuses on producing ...

There are a lot of ways to describe how great Larry Bird really was as a player. Perhaps his fellow Hall of Famer and former ...

Larry Bird and Magic Johnson helped define basketball in the 1980s, their rivalry driving the NBA into the mainstream. Although many saw them as evenly matched, Bird believes Johnson came out ahead.

Larry Bird on Magic Johnson: Bird once said that if he and Magic had grown up together, they would've been inseparable—best friends on and off the court. Despite their fierce rivalry, Bird admired ...