Luvs diapers is using a familiar song tied to help introduce its new premium diaper. The song, “All You Need is Love,” plays an important role in the campaign for Luvs with Bear Hug Stretch. TV spots, ...

Procter and Gamble is no stranger to including LGBT people in their commercials, but a new spot for Luvs diapers will melt your heart.

CINCINNATI — Help! Some Beatles fans are down about the latest use of a Fab Four song in a commercial — the 1967 peace anthem “All You Need Is Love” highlights a new disposable diaper campaign. “I ...

Are you a print subscriber? Activate your account. By Jack Neff - 11 min 57 sec ago By Adrianne Pasquarelli - 31 min 33 sec ago By Ad Age and Creativity Staff - 1 hour 32 min ago By Erika Wheless - 1 ...

Luvs Platinum Protection is the win-win parents have been searching for: a diaper that keeps babies dry for up to 12 hours at an amazing value—proving there is More to Luvs! CINCINNATI--(BUSINESS WIRE ...