Finding a rational need is so old-school. These days, consumers respond to marketing that addresses certain 'hungers.' ...

GoodRx reports that choosing the right OTC cold and flu medicine involves checking ingredients to manage symptoms effectively ...

Marketers want to grow their brand or business. It’s usually not easy, but they might also get the impression that achieving ...

More than a dozen lawyers representing hemp businesses are slamming an “overbroad” and “disastrous” proposal to ban products ...

Bettina Sherick has spent a lot of time in meetings with Hollywood executives who were, she says, “incentivized to keep The ...

Tech and finance leaders need to ensure they’re guarding against each other’s blind spots to successfully implement AI, ...

Comparing your finances to those of your peers can be healthy, if you do it the right way. Here's how to use social comparisons to improve your bottom line.

How are developers using AI? We gathered data from the most recent Steam Next Fest for an in-depth look at just where ...

Automated systems have transformed every aspect of marketing operations over the past few years, from how we run email campaigns ...

Get your PPC campaigns ready for the busiest shopping season with practical, performance-focused steps to prepare before ...

Mark Ritson, now a grizzled Labubu hunter, has observed a cooling interest in demand for these collectibles. He offers some ...