Finding a rational need is so old-school. These days, consumers respond to marketing that addresses certain 'hungers.' ...

Responsible marketing isn’t a buzzword. It’s a shift in mindset. It’s about aligning what we say with what we do, and ...

GoodRx reports that choosing the right OTC cold and flu medicine involves checking ingredients to manage symptoms effectively ...

This week’s edition of Agency Advice gives marketing leaders an open microphone to say what they really think (and feel) ...

More than a dozen lawyers representing hemp businesses are slamming an “overbroad” and “disastrous” proposal to ban products ...

If CXOs don’t lead the charge in embracing AI and in reimagining ways of working, their businesses risk running smarter tech ...

What were the most popular hashtags, topics, and search queries related to content marketing in 2020? SEMrush analyzed more than 600,000 popular tweets posted in 2020 related to content marketing and ...

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Bettina Sherick has spent a lot of time in meetings with Hollywood executives who were, she says, “incentivized to keep The ...

Tech and finance leaders need to ensure they’re guarding against each other’s blind spots to successfully implement AI, ...

SitecoreAI is a composable SaaS platform featuring the company’s Agentic Studio toolset with ready-made AI agents that offer ...