Finding a rational need is so old-school. These days, consumers respond to marketing that addresses certain 'hungers.' ...

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

Responsible marketing isn’t a buzzword. It’s a shift in mindset. It’s about aligning what we say with what we do, and ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

GoodRx reports that choosing the right OTC cold and flu medicine involves checking ingredients to manage symptoms effectively ...

This week’s edition of Agency Advice gives marketing leaders an open microphone to say what they really think (and feel) ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

Entertainment marketing, when rooted in purpose, can be a powerful force for good, fostering positive cultural change while ...

You can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars... to name only a few. If you're like the vast majority of online businesses that ...

And, from a purely scientific perspective, this bias is necessary for patterns to emerge, enabling us to make data-based predictions. As a simple example, the fact that the climate is warmer in summer ...

More than a dozen lawyers representing hemp businesses are slamming an “overbroad” and “disastrous” proposal to ban products ...