Shirofune Moves Beyond Clicks and Conversions with Launch of Upper-Funnel MetricsEL SEGUNDO, Calif., Oct. 15, 2025 (GLOBE ...

The same immense AI processing power that, unchecked, could drive more bland brand marketing can also be harnessed to ...

The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, ...

Shirofune expanded ad performance metrics to cover the full marketing funnel with reach and frequency support.

When brand and demand reinforce each other, growth accelerates.

Two common themes throughout the sessions emerged: the impact of artificial intelligence (AI) and the importance of creator ...

AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close ...

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f.

The Rule of Seven in marketing is a principle suggesting that brands engaging with a customer at least seven times are more ...

By Sammy CRABBE In the first article of this series, we argued that the One Square Mile Project must be marketed not only as ...

Marketers optimize for AI search, Walmart’s partnership with OpenAI raises new questions, Instagram seeks a PG-13 rating.

B2B marketers face growing pressure to deliver results at every stage of the buyer's journey. The convergence of advertising technology (adtech) and marketing technology (martech) is key to moving ...