To boost drive-thru speeds, McDonald’s is expanding its Ready on Arrival program. The geofencing-powered system in the ...
McDonald’s drive-thrus have looked the same for decades. You pull up, order food, get handed a bag, and drive off.
If the drive-thru has started to feel like a small factory line with fries, McDonald’s appears ready to treat it like one.
The Golden Arches were long a sign that a cheap, quick and filling meal was just one highway exit away, but McDonald’s aficionados know that cheap is no longer part of a trip through the drive-thru.
The transition from traditional voice ordering to touch-enabled kiosks marks a significant transformation in the quick-service restaurant industry. For decades, the McDonald’s drive-thru has been a ...