Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft.

Over the last month New Balance announced their partnership with Bricks & Wood last month, launching a brand new shoe in the process. As part of New Balance’s collaboration with the L.A.-based ...

New Balance picks its shots when it comes to signing deals with athletes. The company just expanded its shot selection this week by signing its first female basketball player, the Stanford star ...

New Balance continues to make great strides in the basketball world with incredible performance footwear and splashy signings of the world's best players. NEWSLETTERS Emailed Daily.

Casper gave athletes and fans a glimpse behind the scenes and the future of Leonard's partnership with New Balance. NB Basketball has grown in popularity over the past few years.

For New Balance and Coco Gauff, the future of tennis sneakers looks a little bit like the past of basketball sneakers. Gauff’s first signature shoe, the CG1, which debuted in August 2022, used a ...

New Balance Basketball Stars Tyrese Maxey, Zach LaVine, and Dejounte Murray Talk Street Ball Origins ... Those moments on the hardwood or cement floors defined their future play styles.

This marks New Balance's first apparel deal with a Historically Black College or University (HBCU). "All of us at New Balance are excited and ready to work," said New Balance's basketball team ...

New Balance continues to make great strides in the basketball world with incredible performance footwear and splashy signings of the world's best players. This August, New Balance will welcome the ...

New Balance's NBA and WNBA players will also play an integral role in the camp. Stars will lead on-court skill sessions and provide mentorship for high school athletes in attendance – ensuring ...