Ford promised their announcement of a new “universal” EV platform, along with a low-cost light pickup truck, would be another “Model T” moment in automaking history. Ford didn’t show us the truck, ...

When Ford told us its upcoming announcement would mark the automaker's "next Model T moment," we didn't know exactly what to expect, but we did know it would be something electric. Presumably, it ...

Ford is gearing up to conquer the electric vehicle market with a $5 billion investment in the Louisville Assembly. The new production line will focus on more efficient lithium iron phosphate batteries ...

Ford joins the affordable EV fray with a $30,000 midsize four-door electric pickup that will start shipping in 2027 from the Louisville Assembly Plant in Kentucky. The truck will use Ford's all-new ...

Ford CEO Jim Farley recently teased a "Model T moment" coming soon, and he announced today at an event at the automaker's Louisville, Kentucky, assembly plant that it will manifest as a super ...

The Ford Motor Company had its much-hyped “Model T moment” on Monday at its Louisville Assembly Plant, which is being retooled for EV production. A presentation that included comments from Ford CEO ...

Ford CEO Jim Farley calls the $30,000 EV pickup a new “Model T moment,” but analysts question whether Ford can scale fast enough to survive. Bill Pugliano/Getty Images For decades, Ford’s profits have ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. LOUISVILLE, Ky. — Ford Motor Co. said it plans to start ...