Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

Nike's Kendrick Lamar-fueled 'I Love L.A.' ad after Dodgers’ World Series win nods to the Drake beef and fuels L.A.–Toronto rivalry.

The sportswear giant’s return to performance technology sparked a sellout of its latest shoe in Australia ahead of the ...

Unlike a super shoe, Project Amplify isn't about making people quicker. But I'll be damned if it isn't fun to run fast.

From puffer jackets to best-selling kicks, our commerce editors round up their favorite things to buy from The Swoosh in 2025 ...

Nike on Thursday unveiled several daring new products, a showcase aimed at underscoring the company’s innovation reboot under ...

Five NBA championships. Two Olympic gold medals. An 18-time All-Star, with more than 33,000 points to his name (not to mention one 81-point game). Just about any professional basketball player in ...

Golf apparel is a massive industry now. Gone are the days of golf clothing being limited to a few major sporting goods ...

When your legs are sore and your breath is short, a slow ascent up a neighborhood hill can feel like a small mountain. Many ...

Nike has unveiled Project Amplify today, which is the brand's latest footwear innovation and designed to help athletes walk more effortlessly. According to Nike, Project Amplify is not just a sneaker ...

Jason Zada of Secret Level, the company behind the ad, understands the criticism but says AI video has humans behind it too.

After months of preparation, Tennessee Collegiate Academy, Memphis' first prep basketball school, is ready for the big stage.