Nike just did it. Yes, the athletic footwear and apparel company finally sold off its non-fungible token (NFT) arm, RTFKT.

Nike (NKE) discreetly sold RTFKT, its once-high-profile digital products and non-fungible token (NFT) subsidiary, roughly a ...

Nike Inc. sold its digital products subsidiary, RTFKT, pronounced “artifact,” marking the world’s largest athletic-wear ...

Nike (NKE) confirmed on Wednesday that it sold digital products subsidiary RTFKT in December, with the blockchain ...

Nike, once a non-fungible token market investor, has sold its digital asset incubation studio “RTFKT” to an undisclosed buyer ...

Nike’s reported exit from RTFKT caps a high-profile Web3 experiment as falling NFT volumes, lawsuits, and shifting brand ...

Nike reportedly sold its digital products subsidiary RTFKT in December, following up on its plan to “wind up” its NFT ...

Nike quietly sold RTFKT a year after winding down its digital collectible’s studio division. The transaction was completed on ...

Nike has reportedly sold its digital products unit RTFKT as it moves back toward core sports products during the ongoing NFT market drop.

What can a virtual object mean for business today? Nike is designing a more welcoming Web3 platform to find out. While I’m assured that the aforementioned metallic Airforce 1 isn’t representative of ...

When non-fungible tokens (a.k.a. NFTs) — essentially certificates for digital or physical assets — first launched, big brands stayed pat. They didn’t launch their own, entertain the then-trend (now ...