Nike just did it. Yes, the athletic footwear and apparel company finally sold off its non-fungible token (NFT) arm, RTFKT.

Nike reportedly sold its digital products unit RTFKT in December 2025, about a year after shutting down the business. The ...

Nike (NKE) confirmed on Wednesday that it sold digital products subsidiary RTFKT in December, with the blockchain ...

Nike Inc. sold its digital products subsidiary, RTFKT, pronounced “artifact,” marking the world’s largest athletic-wear ...

Nike (NKE) discreetly sold RTFKT, its once-high-profile digital products and non-fungible token (NFT) subsidiary, roughly a ...

Nike, once a non-fungible token market investor, has sold its digital asset incubation studio “RTFKT” to an undisclosed buyer ...

Nike reportedly sold its digital products subsidiary RTFKT in December, following up on its plan to “wind up” its NFT ...

Nike quietly sold RTFKT a year after winding down its digital collectible’s studio division. The transaction was completed on ...

Nike has quietly sold RTFKT, the digital collectibles studio it acquired during the peak of the NFT boom, according to a report by The Oregonian. The ...

The Beaverton, Oregon-based athletic-wear company had acquired RTFKT (pronounced "artifact") in 2021 during the height of the ...

Nike sells RTFKT subsidiary in December 2025. Strategic pivot under CEO Elliott Hill marks end of Web3 NFT venture acquired in 2021.

Nike finalized the sale of its virtual sneaker subsidiary, RTFKT, to an undisclosed buyer on December 17, 2025, marking a ...