Publishers have been candid about losing 20%, 30% and in some cases as much as 90% of their traffic and revenue due to the ...

Advertising spending will grow more than predicted in 2025 because tariffs didn’t take as big a bite as expected and AI provided a boost, according to a new forecast from media investment group WPP ...

Lane Kiffin isn’t likely to get a warm reception anytime soon in Oxford, Mississippi. Ole Miss athletic director Keith Carter joined several players in the program who have called into question Kiffin ...

OpenAI is now internally testing 'ads' inside ChatGPT that could redefine the web economy. Up until now, the ChatGPT experience has been completely free. While there are premium plans and models, you ...

A 2025 party for creators at the Xperion gamer space in Cologne, Germany Andreas Rentz/Getty Images for Apple TV+ The creator economy ad market will hit $37B this year, growing at four times the rate ...

On YouTube’s conservative airwaves, podcast hosts tout products that let people buy into the MAGA crowd: Republican Red Winery vintages for toasting the “silent majority;” Black Rifle Coffee for ...

Some notable options include Michael Caine, Liza Minelli, and… Mark Twain? Some notable options include Michael Caine, Liza Minelli, and… Mark Twain? is a news writer focused on creative industries, ...

Many PPC advertisers obsess over click-through rates, using them as a quick measure of ad performance. But CTR alone doesn’t tell the whole story – what matters most is what happens after the click.

A one-minute government ad out of Canada’s Ontario province includes part of a 1987 address by President Ronald Reagan about tariffs and trade. Overall, the ad’s message aligns with most of Reagan’s ...

Twitch users will be able to purchase E.l.f. Cosmetics products directly through livestreams as part of a new ad format supported by Amazon Ads, according to a press release. E.l.f. says it is the ...

Some of the advertising industry’s largest players have joined forces to propose new standards for transparency in the digital auctions that increasingly dominate ad sales. These auctions determine ...