Brand advertisers have a lot to consider as they plan their strategies and navigate the increasing fragmentation of platforms and channels that consumers are engaging with. Yet while brands can use ...

Commercial in Netherlands depicting festival-season chaos at ‘most terrible time of year’ prompted flurry of criticism online McDonald’s says it has removed an AI-generated Christmas advertisement in ...

Some social media users in the Netherlands said they couldn't stomach it, so McDonald's has withdrawn an advertisement generated entirely by artificial intelligence. Entitled “the most terrible time ...

A French supermarket has made a strong entry into the competitive field of Christmas advertising with a viral animated clip about a vegetarian wolf that has wracked up tens of millions of views ...

The Netherlands' division of McDonald's has pulled its Christmas advert following online backlash over its AI-generated content. The advert, which was titled "the most stressful time of year," ...

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US McDonald’s in the Netherlands has been skewered ...

McDonald's Netherlands has taken down a Christmas advert made with Artificial Intelligence (AI) following online backlash. The 45-second advert was produced with generative AI clips and released ...

Update: McDonald’s has issued a very strange response to the drama. Thanks to the rise in popularity of generative AI, mainstream companies like Coca-Cola and Google are jumping on the bandwagon to ...

This year’s top Christmas commercials emphasize realism and relatable themes, moving away from fantasy to reflect real-life experiences and emotions. Major brands like Amazon, LEGO, Apple, and John ...

Here’s looking at you, Ted: It turns out that, in addition to HBO and the Warner Bros. film studio, Netflix may soon run Turner Classic Movies. Though it wasn’t mentioned officially in any press ...