The man whose family foundation paid for the new Utah 2034 installation at the Salt Lake City International Airport had to get used to the controversial design, too.

A logo's evolution is never an accident. The history of the HP logo design isn't a “fascinating journey”; it's a masterclass in how a legacy tech brand maintains market relevance. Each redesign was a ...

You see that green circle, and you instantly know what it is. It's as ubiquitous as a morning commute, a familiar comfort, or perhaps, for some, a daily addiction. The Starbucks logo is a global icon.