For a brand that once forced market leaders to rethink the very meaning of “value”, Nirma’s latest move feels like a careful reset. In the 1980s and 1990s, Nirma unseated giants like Surf by ...

New Delhi: Boing Brandvertising, led by advertising professional and filmmaker Anand Karir, has handled the creative duties for a new television commercial for Nirma Advance. The film was shot over a ...

An unusual household appliance has been launched on the market in Japan: a washing machine for people. The 7.5-feet-long capsule (that’s 2.30 meters) was unveiled at the World Expo [PDF], which took ...

Orange House, the premium eco-friendly cleaning brand powered by natural orange oil, is proud to announce that its best-selling 4L Laundry Detergent is now available at select Costco locations across ...

People often face setbacks washing clothes with laundry detergent, possibly due to detergent durability or fabric requiring different stain removal techniques. The laundry in NYC experts know multiple ...

The hand wash cycle on your washing machine is the gentlest option available, designed to mimic true hand washing using cold water, no agitation, and minimal spinning. It’s best used for delicate ...

Two Limpopo-based police officers and a cleaner employed by the South African Police Service (SAPS) have been arrested following a joint investigation led by the Limpopo provincial anti-corruption ...

OOH Advertising Convention (OAC) 2025, held during July 18 & 19 at the Westin Powai in Mumbai, had a special moment- the felicitation of two senior OOH industry leaders – Bakulesh Mehta, Founder of ...

Ad agencies are under threat, as platforms automate and AI replaces people, leading to massive change: layoffs, reorgs, mergers, new leadership, new tech and new pecking orders. In the past year, IPG ...

There’s nothing cooler than wearing linen in the summer. That’s not hyperbole: Science says that linen truly is the most comfortable fabric to wear in warm temps—even more so than cotton or silk. It ...