YouTube is making its service more appealing to TV ad buyers with a new ad offering announced on Wednesday at its annual YouTube Brandcast upfront event in New York. The company said it will introduce ...

As Google continues to ramp up pressure on ad blocking methods like browser extensions and VPNs, the cat-and-mouse game between the blockers and Mountain View has grown in breadth and complexity.

Opinions expressed by Entrepreneur contributors are their own. You can get a much better return on YouTube ads compared to what you can get through Facebook ads in today’s environment. While both of ...

If you've ever wondered why YouTube goes so hard on ads when they make the experience so miserable, well, there's your answer. When you purchase through links on our site, we may earn an affiliate ...

YouTube still banks a huge bucket of ad bucks — hitting $7.34 billion in the second quarter — but the video giant’s growth has decelerated to its lowest pace in more than two years. YouTube saw a 84% ...

At least nine popular YouTube channels were promoting on Thursday debunked accusations about voting fraud in the U.S. presidential race, conspiratorial content that could jeopardize advertising and ...

YouTube unleashed an influential generation of new internet celebrities in 2007 when it started to share ad revenue with select video creators. For the past couple of years, a snippet of code on ...