YouTube is making its service more appealing to TV ad buyers with a new ad offering announced on Wednesday at its annual YouTube Brandcast upfront event in New York. The company said it will introduce ...

As Google continues to ramp up pressure on ad blocking methods like browser extensions and VPNs, the cat-and-mouse game between the blockers and Mountain View has grown in breadth and complexity.

Opinions expressed by Entrepreneur contributors are their own. You can get a much better return on YouTube ads compared to what you can get through Facebook ads in today’s environment. While both of ...

First, YouTube subjected viewers to longer unskippable ads. Now, not even pausing your screen will let users escape. The Google-owned platform confirmed Thursday that it has “widely rolled out Pause ...

At least nine popular YouTube channels were promoting on Thursday debunked accusations about voting fraud in the U.S. presidential race, conspiratorial content that could jeopardize advertising and ...

YouTube still banks a huge bucket of ad bucks — hitting $7.34 billion in the second quarter — but the video giant’s growth has decelerated to its lowest pace in more than two years. YouTube saw a 84% ...