The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

For long, it was alleged that the government wanted BARC to be the only agency involved in audience measurement. Through the proposed amendments, the I&B ministry is seeking to change the narrative.

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Many people have long-lasting relationships, but that doesn't mean they're in a hurry to get down the aisle ... and these 18 couples know that best.

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...

Comedies come in all shapes and sizes, genres and flavors. You can pick from any number of comedic subgenres, from slapstick ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

The I&B ministry has proposed amendments to the Policy Guidelines for Television Rating Agencies, originally issued in 2014, ...

The proposed changes also include amending Clause 1.4 to prevent rating agencies from offering consultancy or advisory ...

Union Ministry proposes amendments to TV rating guidelines to democratize and modernize system for accurate and inclusive audience measurement.

So far, TV rating operations in the country were led by BARC, which many saw as a monopoly. On Thursday, the ministry of ...