Microsoft is extending its longtime partnership with the National Football League, integrating AI and cloud tools into assorted workflows from the sidelines to front offices to stadium operations.

The NFL and Microsoft announced a multi-year strategic partnership extension to help usher in a new era of AI innovation throughout the league.

As part of a multiyear extension of their longstanding sponsorship -- which was formally signed months ago -- the NFL will layer artificial intelligence solutions from Microsoft into multiple league workflows this season.