Alabama quarterback Ty Simpson signs a new NIL deal after receiving word on the starting role ahead of the 2025 college ...

This article was originally published on www.si.com/fannation/name-image-likeness as Michigan QB Bryce Underwood surprises ...

Beats by Dre has announced their third class of "Beats Elite", the company selects a handful of college football players to ...

While City Fans 210 and 210 Inspired remain integral parts of UTSA's NIL operations, the Roadrunners have moved ...

With name, image and likeness (NIL) opportunities now available in high school sports, some Oklahoma athletes are already building large followings — and getting paid for it. A new partnership between ...

Harper Murray is joining the adidas team. The official footwear and apparel partner of the Nebraska Cornhuskers rolled out multiple social media posts featuring ...

Ten Democratic members of the U.S. House of Representatives have asked the NCAA if and how college sports' major governing ...

When Deion Sanders came to Boulder, he promised to bring more than football success. He promised to make Colorado matter again. That vision just got another boost with Taco Bell launching its “Buffs ...

In the era of name, image, and likeness (NIL), athletes wearing a product is it's own business. On Tuesday, Beats by Dre announced their 2025 Beats Elite Class ...

While others get the go-ahead, a California judge’s ruling effectively blocks DJ Wingfield and Kaedin Robinson from playing – ...

Currently, health and life insurance premiums attract 18% GST. For instance, a life insurance policy with a Rs 100 premium ...

Offensive lineman Jordan Seaton and quarterback Julian Lewis have signed NIL partnerships with Taco Bell, launching the ...