Dentsu, Monks and Wpromote have each found that conversions are stable, and in some cases increasing, in the age of AI search.

Hype may create short-lived attention, but brand relevance rooted in genuine understanding, timing and cultural fit drives lasting loyalty and impact.

Mother LA dreamed up the “Terry Crews School of Acting for Athletes” to help five college football players sharpen their skills off the field.

InStyle's TikTok sitcom with creator guest stars and Gap's collaboration with rising girl group Katseye each garnered millions of views on TikTok.

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; ...

Ad Age Creativity Editor Tim Nudd breaks down the trending topics in marketing so far this year, including the impact of AI, ...

Agencies who focus on quality data integration into all areas of their business will be better set to address both AI ...

This is the first of a series looking at buzzy food and beverage trends and what marketers of all kinds can learn from them.

In today’s algorithm-driven culture, brand fame comes from sparking reaction—through deliberate friction, outrage or even ...

The generation’s underconsumption movement means brands should shift from influencer-driven hype to honest, quality-focused strategies.

Injury law firms are navigating a fragmented media landscape as they build cultural resonance with younger generations.

The brand aims to reconnect with millennials—and court Gen Z—with its first short film, based on a nostalgic piece of fan fiction.