We stay the course even while the path may shift. We are attentive, do not judge, present and create as we always have. After ...

This collaboration is rooted in a shared vision: a commitment to design that combines simplicity, emotion, and everyday ...

This partnership expands Ascend Vision’s access from Oklahoma City to Norman and Lawton, creating a comprehensive eye care ...

(PRESS RELEASE) We are announcing the revision of the ANSI/ISEA Z87.1 American National Standard for Occupational and Educational Personal Eye and Face Protection Devices. This standard sets criteria ...

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, ...

Including honey for your eyes and a trend report to help ECPs with strategic planning.

Frameless edges, matte finishes, and ultra-light construction shape a new class of frames focused on function, clarity, and restraint.

Patients continue using cards, but the cost now lands where it belongs — a shift that eased a long-standing frustration.

Claims keep getting denied, the biller is overwhelmed, and leadership won’t adopt a billing add-on. Our readers weighed in on ...

Heather is a Denver-based freelance optician, territory manager for Studio Optyx and Woody’s eyewear, and president of the ...

Victoria’s appointment reinforces Zyloware/Kenmark Eyewear’s commitment to strong, consistent leadership across its customer ...

The first unified annual Vision Expo will take place March 11–14, 2026, at the Orange County Convention Center (OCCC) in ...