Hispanics are a transformative force in shaping American culture, contributing to its rich diversity and driving Multiracial population growth. With the highest purchasing power among multicultural ...

Once seen as agents of change, Gen Z is taking an unexpected turn — toward tradition. In our latest report, Trad Is Trending—But Not How You Think, we explore a generational pivot that’s catching many ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Discover how Multicultural consumers are redefining social media influence, trust, and identity in the 2025 media landscape.

Define, size and measure audiences so you can engage the right people in the right channels at the right time. Identify key gaps in your industry. Prioritize and act on areas where your brand has a ...

Multicultural audiences are transforming streaming into a shared cultural experience that’s redefining connection and media ...

Gen Alpha is redefining play through gaming—discover how brands can connect through creativity, safety, and purposeful ...

Multicultural consumers are redefining how—and why—they snack. From bold flavors to intentional wellness choices, this shift is creating new opportunities for snack brands ready to meet evolving ...

Collage Group’s Essentials of Millennial consumers explores three areas of our consumer fundamentals research: demographics, identity, and Cultural Traits. Read below for several key insights. 1. It ...

In today’s crowded insurance market, trust is in dangerously short supply—and it’s costing brands big. Recent insights from Collage Group’s research reveal a major gap between what insurance brands ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.