Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...

Hispanics are a transformative force in shaping American culture, contributing to its rich diversity and driving Multiracial population growth. With the highest purchasing power among multicultural ...

The U.S. consumer landscape is undergoing profound shifts, especially among multicultural consumers and younger generations like Gen Z and Gen Alpha. As brands seek to stay relevant, understanding ...

Collage Group’s latest Auto Category research helps brands decode the cultural and demographic shifts transforming the automotive landscape. It spotlights a key consumer segment driving trends in the ...

In a world where attention spans are shrinking, brands face a bigger challenge: being remembered. For Gen Z and Millennials, creating a lasting brand memory isn’t just about a catchy ad—it’s about ...

Once seen as agents of change, Gen Z is taking an unexpected turn — toward tradition. In our latest report, Trad Is Trending—But Not How You Think, we explore a generational pivot that’s catching many ...

of Heritage-Leaning Hispanics say they speak Spanish when spending time with family. Spanish isn’t just spoken—it’s lived. For Heritage-Leaning Hispanics in the U.S., language is more than ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Women are redefining midlife on their own terms. Learn how your brand can lead with relevance, credibility, and care in this rapidly growing space. Women are taking control of their health and ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Collage Group’s Essentials of Millennial consumers explores three areas of our consumer fundamentals research: demographics, identity, and Cultural Traits. Read below for several key insights. 1. It ...

The American consumer landscape is constantly evolving, and marketing strategies must evolve to keep pace. According to our analysis of U.S. Census data, the non-Hispanic White population shrunk by ...