Panels—and the data they generate—have been the research industry’s gold standard for nearly a century now, and they remain the most accurate tool to measure media audiences. Follow along as we break ...
本物の観客。本物のデータ。真の意思決定。 ニールセンの包括的なデータと測定は、メディアの未来を支えています。 2025年、競争優位性を確実なものに。 データドリブンなインサイトの ...
Disclaimer: YUMI TV, Streaming Ratings Transition Database – 1,650 Broadband and Non-Broadband HH from 28 main cities. Screen ...
Sydney – September 30, 2025 – New research from Nielsen Consumer & Media View (CMV) shows that the Australian economy is a ...
A new report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car ...
Navigate the hyper-competitive peak season with insights into ad spend trends, the retail industry’s top advertisers and ...
Echte Zielgruppen. Echte Daten. Echte Entscheidungen. Die umfassenden Daten und Messungen von Nielsen sind die Grundlage für die Zukunft der Medien.
In the hustle and bustle of today’s marketplace, personalization is your secret weapon to make meaningful connections with your consumers. Doing so effectively requires understanding who you’re trying ...
Sydney – October 13, 2025 – Australia’s insurance sector is showing renewed strength and confidence, with total advertising spend across insurance brands increasing 4.7% year-on-year, according to new ...
Driven by the Thanksgiving holiday week, total TV usage increased 5.7% in November, with broadcast gaining 0.3 share points to equal its share in January—both high points for the year. While TV usage ...
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