In this article, Vibhor Gulati of Defodio Digital unpacks how India’s festive season is reshaping influencer marketing, from ...

While the North celebrates Diwali at night, South India welcomes Deepavali at dawn. This early-morning ritual is reshaping ...

After publishing an update to one profile, users can choose additional profiles to share the same post, without having to ...

Seagram’s 100 Pipers Travel Gear evolves its iconic Be Remembered for Good positioning, moving from storytelling to story ...

The creators are expected to develop content around the brand’s product launches, participate in Nykaaland, and lead beauty ...

Festive shopping in India isn’t what it used to be. The way consumers discover, evaluate, and purchase has changed, to say ...

During Durga Puja, Parle-G launched a campaign celebrating Bengal’s artistic heritage, reinforcing its philosophy of empathy, ...

Regionally, Tier II cities led the growth with a 28% YoY rise in orders, while Tier I cities and metros grew 24%, and Tier ...

In this article, Amarpreet Singh, Fractional CMO and Brand Strategist, unpacks how India’s festive season stress-tests brands ...

Each year, brands flood screens with storytelling, and we list the top 50 Diwali campaigns capturing the festival’s essence ...

To introduce its Dhuno Cups to a traditional market, Mangaldeep crafted an immersive, tech-driven experience at a major Durga ...

In this guest column, Vaishal Dalal highlights how television, across national, regional, and Connected TV platforms, remains ...