Puma has revealed the jersey that Portugal will wear at next summer's FIFA World Cup, which is expected to be Cristiano Ronaldo's last major tournament. Puma With 42 of the 48 qualifiers now confirmed ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate German sportswear giant Puma is set to cut 900 corporate jobs ...

Puma athlete Fiona O'Keeffe crosses the finish line first at the 2024 U.S. Olympic team trials Mike Ehrmann/Getty Images Eight years into the supershoes era and, from a position of relative anonymity ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Puma is to cut one in eight office jobs as the German sportswear brand accelerates a turnaround effort under ...

Puma to cut 900 corporate jobs Shares down more than 50% this year Puma to sell more through own channels, cut discounters CEO: 'I am sure we will get the cat on track again' HERZOGENAURACH, Germany, ...

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to rebound from its slump. New Chief Executive Officer Arthur Hoeld is revamping ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. What’s fashion’s next It-sneaker? It’s a question I often get asked and one that’s ...

If you’ve ever wanted to see the world through Rosie’s eyes, now you can. The singer-songwriter and K-Pop luminary—whose stage name is Rosé—has just unveiled her first full collection with Puma. It ...

The Pinault family has reached out to potential buyers of Puma SE after the German sports brand lost about half of its market value in the past year, according to people familiar with the matter. The ...

We may earn commission from links on this page, but we only recommend products we love. Promise. I’ve also got street style and social media to thank (or maybe blame) for this obsession. Everyone on ...

Puma shares dropped 16% on Friday after the German sportswear brand said it now expects an annual loss as sales decline and US tariffs dent profit. Puma has been struggling to attract shoppers as ...

Shares tumble 16%, new CEO says 2026 will be transition year Puma frontloaded shipments ahead of U.S. tariff deadlines High inventories have caused more discounting Puma has been struggling to attract ...