The Purple mattress bigfoot is on the A-list of advertising, but you'd never recognize this Sasquatch in real life.

While Geico was investing in marketing and neglecting IT, its rival Progressive was investing in technology and gaining ...

Geico introduced a brand platform over the weekend that aims to shift the conversation away from simple savings messaging. Created in partnership with longtime agency partner The Martin Agency, “It ...

Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

When we talk about the evolution of architecture and design, the story rarely begins 300,000 years ago. But perhaps it should—much of architecture’s backbone owes its existence to the cave. Throughout ...

(Photo provided by Tony Baker, NMTXsports.com). Carlsbad quarterback Marley Munoz (No. 14) attempts to get away from the Hobbs defense. The Carlsbad Cavemen face Rio Rancho in the first round of the ...

Daimler Truck Financial Services USA and Geico launched a Connected Insurance program using real-time telematics data to lower premiums for Freightliner and Western Star truck owners. The program, ...

Daimler Truck Financial Services USA LLC (DTFS) and GEICO, one of the largest and most recognized insurers in the United States, today announced the launch of Connected Insurance, a new data-driven ...

“I’m not 100 percent in love with your tone right now,” he said to me after I tossed out a rather off-handed remark. Spending my Saturday night at a bowling alley with a few friends, I had just nailed ...

Berkshire Hathaway remains a core long-term holding, offering superior risk/reward and unmatched liquidity for investors. GEICO, a key Berkshire subsidiary, restored profitability by embracing ...

Geico offers below-average car insurance rates and the highest number of discounts among the companies we analyzed Written By Written by Insurance Staff Writer, WSJ | Buy Side Kara McGinley is a staff ...