About Rafael Nuissier Rafael Nuissier is a Miami-based entrepreneur and revenue strategist specializing in sales funnel optimization and analytics-driven growth. Through his consulting and educational ...

Gen Z isn’t just the next audience – this generation is reshaping how brands earn attention, build relevance, and close the sale. Born 1997–2012, Gen Z is the most diverse cohort in American history, ...

When brand and demand reinforce each other, growth accelerates.

The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, ...

Qualified, the leader in agentic marketing and the creator of Piper, the world's first AI Sales Development Representative (AI SDR agent), today announces its inaugural "30 Agentic Marketers to Watch" ...

You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.

Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction ...

Build SEO strategies around real customer behavior, not just keywords. When you understand why people search, your content ...

Imagine you’re looking for a chicken soup recipe using Google search: You click on the first result, and instead of a recipe, you get the backstory of a grandmother's secret recipe. You scroll past ad ...