As brick-and-mortar retail has winnowed to bare existence, direct-to-consumer (DTC) marketing is emerging as both a need and an opportunity. Consumer shopping behaviors have shifted as the quarantine ...

Are you a print subscriber? Activate your account. 2 hours 12 min ago By Tim Nudd - 2 hours 53 min ago By Arvelisse Bonilla Ramos - 6 hours 12 min ago By Josh Campo - 6 hours 42 min ago By Sabrina ...

It’s no surprise that medical marketing spending has skyrocketed in the past 20 years. And while marketing to physicians continues to consume the lion's share of the almost $30 billion spent overall, ...

The advent of direct-to-consumer (DTC) advertising in the pharmaceuticals industry a little over 30 years ago brought about a sea change in the relationships between drug manufacturers and patients.

DTC subscriptions may seem like one of the first candidates to get cut from the monthly bill as consumers become more cost conscious during the pandemic. It’s hard to justify having the latest ...

E-commerce marketing budgets have continued to increase across all retail businesses this year compared to last, but direct-to-consumer (DTC) marketers in the category are outspending their ...

Editor's Note: This story is part of a package on direct-to-consumer brands. Find the rest of the stories here. It starts with a sans serif font and ends with a clean, bold color choice, but there's ...

DTC brands made a name for themselves as high-performance marketers through direct response campaigns on social platforms, especially Facebook. They were laser-focused on performance, identifying the ...

Pharma DTC advertising is poised to play an important role in U.S. President Donald Trump's yet-to-be-announced plans to replace the Affordable Care Act, the way one industry consultant sees it. Bob ...

Are you a print subscriber? Activate your account. 17 hours 29 min ago 18 hours 11 min ago 20 hours 56 min ago By E.J. Schultz - 21 hours 15 min ago By Ad Age and Creativity Staff - 22 hours 19 min ...