Three prominent global ad agencies (Magna, Zenith and GroupM) recently issued their final forecast for the ad marketplace in 2021 and a look at 2022. Forecast were provided for both the U.S. and ...

Ad spend for the month of November reached $9.4 billion, making it the top-performing month this year, according to findings from Standard Media Index shared with Marketing Dive. Still, the total ...

Anyone watching the game industry knows that the console market is quickly shifting away from games sold on physical media and toward the digital download dominance that PC gamers have known for years ...

A major utility was preparing to capitalize on emerging trends in smart home technology, electric mobility, and sustainability—with the goal of increasing customer satisfaction through personalization ...