It took executives at Cracker Barrel Old Country Store Inc. eight days to reverse their controversial decision to overhaul their logo. It’s taking far longer to undo the damage. Two months after Uncle ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

Cracker Barrel stock (NASDAQ:CBRL) jumped another 7.1% after hours after the company capitulated on a controversial change to its longtime store logo, and returned the elderly "Old Timer" leaning on a ...

Cracker Barrel released a new logo earlier this month and, to put things lightly, it didn’t go over well. The restaurant chain lost nearly $100 million in market value as it faced outrage from across ...

Shares of Cracker Barrel Old Country Store Inc. jumped Tuesday after President Donald Trump said the restaurant chain should go back to its old logo — and, hours later, it did. “We said we would ...

After a string of losses, shares of Cracker Barrel Old Country Store (NASDAQ:CBRL) are back in the green after President Trump weighed in on the logo controversy that has pressured the stock. In a ...

Cracker Barrel's controversial redesign made its way to the president's desk, and now the company says it's reverting to its old logo. “We thank our guests for sharing your voices and love for Cracker ...

Shares in Cracker Barrel Old Country Store (Nasdaq: CBRL) aren’t reacting as much as the company had probably hoped on Tuesday after the beloved country-style restaurant chain apologized over a logo ...

The restaurant responded to fans criticizing its changes to its stores and logo in an Instagram post on Monday, Aug. 25 Paul Weaver/SOPA Images/LightRocket via Getty Cracker Barrel responded to fans ...

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man ...