If all Adidas had were Anthony Edwards, it could still very well be poised to be the front-runner in basketball shoes for years to come. The 22-year-old Minnesota Timberwolves guard has firmly taken ...
The "decasualization" of fashion over two decades is finally winding down, and BofA says Adidas stock is at risk.
There’s no question Adidas has found a winning game plan in the U.S. market, but now the athletic giant is facing a new challenge: to maintain momentum. Much of the success has come under the watch of ...
While the footwear industry continues to indulge in retro designs, one brand tends to stand out against the rest. For many seasons, Adidas has become the standard for reviving archival designs and ...
Earlier this month, adidas Golf unveiled the Ultimate365 apparel range. The TWISTKNIT and TWISTWEAVE are new material concepts that manipulate fabric at the fiber level to unlock a new pathway to ...
When it catches the light, the all-white shoe shimmers like a radioactive marshmallow. I know it will never look this pristine again. Not just because it will get inevitably dirty, as all shoes do.
In recent weeks, adidas Terrex rolled out a creative campaign that includes opening a cozy yurt in Kazakhstan, while adidas has also become embroiled in legal disputes involving Steve Madden and ...
With some of the LPGA's best golfers on its roster, such as Rose Zhang, Adidas is celebrating the league's 75th anniversary in style. Alongside the growth in competition and opportunity, golf has seen ...