How the Sphere Morphed Into an Interactive Lego Death Star

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

The first-ever Lego Pokémon sets have arrived — where to pre-order Pikachu, Eevee, and more

The first-ever Lego Pokémon sets are here. Well, almost. Everyone's favorite Danish toy company revealed the highly ...

LEGO Has A New Throwback Star Wars Set, And Unlike The Death Star, It Won't Cost You A (Mechanical) Arm And A Leg

It includes the Empire’s elephant-like transporter, a Rebel Alliance snowspeeder (with attached tow cable), and a stand that ...

LEGO Smart Bricks Are the Smallest Big Deal Right Now. Here’s Where to Buy Them

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...
Marketing Dive

Why Lego turned the Sphere into the Death Star to showcase innovation

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...
Bell of Lost Souls

LEGO: Star Wars Sets Retiring This Year – Grab Them Before They’re Gone

Several UCS sets, helmets, and ships of all sizes are retiring this year - make sure you grab what you want before it goes ...
Bell of Lost Souls

LEGO: Relive Your Childhood With Six Of The Coolest Castle Sets Ever

LEGO castles and knights have been a part of the lineup for decades. Let’s take a look at a few of the best, starting with ...