You couldn't escape the K-beauty global sweep of 2025. Now, heading into the new year, what are the trends (and products) ...

Snail mucin serums, once a niche concept, have become a mainstream skincare product worldwide, illustrating how South Korea’s ...

The rapid spread of that sticky serum tells you just how wildly successful K-beauty has become. Fuelled by viral content and ...

We highlight and rank the greatest K-dramas with plots involving secret identities, including True Beauty, My Name, Flower of ...

Shop these thoughtfully curated bundles with packaging that's half the gift-wrapping done. Read more at straitstimes.com. Read more at straitstimes.com.

Seoul Mayor Oh Se-hoon is stepping up support for Korea’s beauty industry, using his recent visit to Hanoi to promote “K-beauty” in one of its fastest-growing overseas markets. The mayor on Thursday ...

*If you click on a link in this article we will earn affiliate revenue IF you’re struggling to find the perfect present for the beauty fan in your life, a Korean skincare gift set may be the answer. K ...

After years of running the Forbes Vetted beauty section and testing more moisturizers than I can count, I’ve developed a discerning eye for formulas that actually deliver. As a Korean American, I’ve ...

Ulta's Cyber Monday sale features savings of up to 40% on popular Korean beauty products. The sale includes deals on viral brands such as CosRx, TIRTIR, and Medicube. Additional offers include a ...

In the last decade or so, Korean beauty – also known as K-beauty – has evolved from dinner party conversation among beauty insiders to a worldwide phenomenon, transforming Western beauty practices ...

SEOUL – Beauty retail giant CJ Olive Young said on Nov 19 it will open its first US store in Pasadena, California, by May 2026, marking its long-anticipated entry into the world’s largest cosmetics ...