Lego Smart Play leverages advanced technologies to enable open-ended physical play, with the first release being Star Wars All-In-One sets.

Lego Smart Brick launches in Star Wars sets, raising questions over pricing and where fans can buy the new interactive LEGO ...

Announced at American tech show CES, LEGO has unveiled three new LEGO Star Wars sets to launch the Smart Play system. These ...

If there was to be one LEGO set created to mark the finale of Stranger Things, it had to be the Creel house – childhood home ...

The LEGO Group has confirmed plans to open its 22nd UK store at Westgate Oxford. The new 250M2 LEGO® Store will be home to unforgettable immersive experiences, expert guidance from Brick Specialists, ...

A Sheffield toy shop has given an update on a second-hand £7,500 Lego set that failed to sell before Christmas.

The line stretched outside the shop as customers hoped to be the first to get their hands on new releases for 2026. The first ...

AN artist who left Henley for Australia 18 years ago has created more Lego models of buildings from her hometown. Kaz Taplin, ...

THE Argos Boxing Day sale is still live, with up to 50% off toys, tech, small appliances such as air fryers, furniture, ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

Starting with an initial shortlist of around 50 candidates across a diverse range of product categories, we eventually landed ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...