Shirofune Moves Beyond Clicks and Conversions with Launch of Upper-Funnel MetricsEL SEGUNDO, Calif., Oct. 15, 2025 (GLOBE ...

Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to ...

When brand and demand reinforce each other, growth accelerates.

Audio in particular is viewed by Kroger as a growth opportunity given the amount of time consumers spend with it each day. While it's historically been a tougher channel to monetize, the company ...

The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, ...

The same immense AI processing power that, unchecked, could drive more bland brand marketing can also be harnessed to ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

The following is a guest post from Andres Echenique, CEO and co-founder of influencer platform Perlu. Opinions are the author's own. The creation, by the Association of National Advertisers (ANA), of ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Andrew Mullins, director of programmatic at Realtime Agency. We’ve all seen a ...

In the early days of my company, which provides advanced scheduling software, I sold the product myself and loved it. But as our product and business strategy evolved, I realized we were missing a ...

Some in the multifamily industry may have once had doubts about geofencing’s potential in targeting prospective renters. But fewer and fewer companies remain on the fence about the technology’s ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the old days, or likely currently at many firms, marketing invested a ton of cash in ...