Shirofune Moves Beyond Clicks and Conversions with Launch of Upper-Funnel Metrics EL SEGUNDO, Calif., Oct. 15, 2025 (GLOBE ...

Marketing tips feel like a dime a dozen these days. The ability to develop a strategy that establishes a customer experience is challenged by the onslaught of tips and tool recommendations that appear ...

I dati sono il tuo miglior alleato per ottimizzare il funnel di vendita e garantire il successo della tua azienda.

When brand and demand reinforce each other, growth accelerates.

Coegi’s Elise Stieferman tells The Drum that it’s time to drop one of advertising’s favorite concepts: the marketing funnel. Is it time to finally say goodbye to the idea of a 'marketing funnel'? / ...

Audio in particular is viewed by Kroger as a growth opportunity given the amount of time consumers spend with it each day. While it's historically been a tougher channel to monetize, the company ...

The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

A few months ago, I asked a broad range of marketing leaders: Does the marketing funnel still work for you? Or are you moving into something else? This sparked several heated debates and ultimately ...

This month, I’m going to discuss content marketing strategy as it relates to search engine optimization. A lot of businesses get this wrong by focusing too tightly on the sales parts of the marketing ...

The marketing funnel goes something like this: Awareness, interest, consideration, intent, evaluation, decision. Normally, marketing is responsible for the first part of the funnel, and then sales ...