Apple TV won’t have a Netflix-like awakening anytime soon with regard to an ad-supported option of its streaming service. For many years, Netflix resisted many industry analysts who expected and ...

We’ll explain how to change your Netflix subscription, how much you’ll have to pay to do so, and more here. It’s hard to find a better ad experience in the streaming world than that of Netflix. The ...

Netflix (NASDAQ:NFLX) has shifted its reporting strategy, no longer providing quarterly subscriber counts and emphasizing broader revenue drivers like advertising. This change, announced earlier this ...

Netflix is rolling out a new advertising metric that it says shows the wide reach of its ad-supported subscription tier. The streamer is calling it monthly active viewers, or MAV, and claims that it ...

As it wraps its third year in the ad business, Netflix is switching to a new metric to capture viewership on its ad-supported tier. The streaming giant said Wednesday it now reaches more than 190 ...

Netflix has good reasons to grow its advertising business. Early indicators suggest that it’s moving in the right direction. Still, there are risks involved for the streaming giant. Netflix's ad ...