How many times have we heard that Portland can’t attract big-time free agents? But by being selected for a WNBA expansion ...

John Calipari admits he is still navigating the “new” college basketball, a world in which the 66-year-old’s traditional ...

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

New Balance, a brand long known for running shoes, is planting a flag in basketball tonight. That’s when 18-year-old Cooper Flagg is expected to be the top pick in the NBA Draft.

Thursday marked Flagg’s first game donning New Balance shoes. The post Cooper Flagg Makes Mavericks, New Balance Debut in Win ...

New Balance heralded Flagg's decision as and has already begun marketing the future face of its basketball division.

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Professional basketball is faster, more physical, and increasingly tactically sophisticated. Even the smallest foul can tilt ...

Denver Nuggets star Russell Westbrook reportedly faced an uncertain future in the NBA, with only three teams expressing ...

The biggest NBA news so far this offseason is a significant development for the Los Angeles Lakers: LeBron James has decided to exercise his $52.6 million player option for the 202 ...

The WNBA announced a significant expansion plan on June 30, revealing that three new franchises will join the league by 2030.

The first thing you need to understand about the House settlement, despite bold proclamations that it will spawn an exciting, new era of college athletics, is that it amounts to a big, fat L for ...