As puma populations increased, they began preying on an unexpected species. Wildlife conservation efforts in the Patagonia region of Argentina have been so successful that rebounding populations of ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate German sportswear giant Puma is set to cut 900 corporate jobs ...

Puma athlete Fiona O'Keeffe crosses the finish line first at the 2024 U.S. Olympic team trials Mike Ehrmann/Getty Images Eight years into the supershoes era and, from a position of relative anonymity ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Puma is to cut one in eight office jobs as the German sportswear brand accelerates a turnaround effort under ...

Puma to cut 900 corporate jobs Shares down more than 50% this year Puma to sell more through own channels, cut discounters CEO: 'I am sure we will get the cat on track again' HERZOGENAURACH, Germany, ...

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to rebound from its slump. New Chief Executive Officer Arthur Hoeld is revamping ...

The overhaul at Puma is touching every aspect of the business, as the brand “is navigating several company-specific challenges, including muted brand momentum, elevated inventory levels across the ...

When Puma revealed five radical prototypes at the 2025 World Championships in Tokyo, the running shoe world laughed. With their jagged midsoles and sky-high stacks, the prototypes looked more like ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. What’s fashion’s next It-sneaker? It’s a question I often get asked and one that’s ...

Adidas and PUMA are two household names across the globe. Interestingly enough, the two sportswear giants actually came from the same home. A new documentary titled Sneaker Wars: Adidas v Puma dives ...

If you’ve ever wanted to see the world through Rosie’s eyes, now you can. The singer-songwriter and K-Pop luminary—whose stage name is Rosé—has just unveiled her first full collection with Puma. It ...

The Pinault family has reached out to potential buyers of Puma SE after the German sports brand lost about half of its market value in the past year, according to people familiar with the matter. The ...