Now the future of that longstanding sneaker boom is being called into question, most notably by Bank of America analysts led ...

A boating accident at 16 stole Stef Reid's right foot and her dreams of playing professional rugby, but her sporting spirit ...

Wayne Rooney has opened up about his son Kai's progress at Manchester United, revealing the 16-year-old cannot wear his ...

In early January 2026, Bank of America issued a rare sell rating on adidas, citing slowing growth and intensifying ...

Puma put the Deviate on a massive diet. Our men’s size 9 sample is nearly a full ounce lighter than v3, and our women’s size ...

Hip hop sneakers were never just footwear. From early block parties to worldwide fame, shoes like Superstars, Air Force 1s, ...

Sports company PUMA has appointed Nadia Kokni as Vice President, Global Brand Marketing, effective January 1, 2026. Nadia ...

The Puma Deviate Elite 4 is the latest iteration in Puma's line of elite road racing shoes, designed to offer a lightweight and responsive ride for serious runners. We will explore its design, ...

Built for the everyday runner who is serious about getting faster, the Deviate NITRO 4 introduces an evolved NITROFOAM ...

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Released last year to very little fanfare, PUMA's golf-inspired take on a retro running classic is comfy, stylish and ...

The footwear brand is releasing its first Hyrox-specific shoe, formulated to handle every sprint, lunge and row thrown at it.