Advertising spending will grow more than predicted in 2025 because tariffs didn’t take as big a bite as expected and AI provided a boost, according to a new forecast from media investment group WPP ...

Lane Kiffin isn’t likely to get a warm reception anytime soon in Oxford, Mississippi. Ole Miss athletic director Keith Carter joined several players in the program who have called into question Kiffin ...

OpenAI is now internally testing 'ads' inside ChatGPT that could redefine the web economy. Up until now, the ChatGPT experience has been completely free. While there are premium plans and models, you ...

A 2025 party for creators at the Xperion gamer space in Cologne, Germany Andreas Rentz/Getty Images for Apple TV+ The creator economy ad market will hit $37B this year, growing at four times the rate ...

On YouTube’s conservative airwaves, podcast hosts tout products that let people buy into the MAGA crowd: Republican Red Winery vintages for toasting the “silent majority;” Black Rifle Coffee for ...

Many PPC advertisers obsess over click-through rates, using them as a quick measure of ad performance. But CTR alone doesn’t tell the whole story – what matters most is what happens after the click.

A one-minute government ad out of Canada’s Ontario province includes part of a 1987 address by President Ronald Reagan about tariffs and trade. Overall, the ad’s message aligns with most of Reagan’s ...

Twitch users will be able to purchase E.l.f. Cosmetics products directly through livestreams as part of a new ad format supported by Amazon Ads, according to a press release. E.l.f. says it is the ...

George Caldwell is a journalism fellow at The Daily Signal. Send an email to George. In its bid to boost recruitment, Immigration Customs Enforcement is airing advertisements in “sanctuary cities” ...

Google gained support from an unlikely partner on Wednesday as Criteo announced a partnership with Google Search Ads 360 (SA360), the company’s enterprise search advertising platform. The deal makes ...

The Medical University of South Carolina (MUSC) College of Nursing (CON) launched the Center of Excellence in Behavioral Health Nursing to address the growing demand for skilled behavioral health care ...