Luli Fama, the manufacturer of swim, active and resortwear, headquartered in Miami, FL, has opened its fifth retail store at the Dadeland Mall in Kendall, FL.

The up-and-coming band Swim Ignorant Fire — led by guitarist Stephen Holliger — played a show at Gallery Art Bar in Urbana, Ill.

This article was originally published on www.swimsuit.si.com as Boyshorts Are the Swimsuit Bottom That Perfect the Sporty ...

Stunning Sports Illustrated star Ellie Thumann rocks her vintage Cavalli mini-dress, which sports long sleeves, a short skirt — and a completely open front with only a double bralette for coverage.

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Michael Phelps is taking on some high-profile new swim students. The 40-year-old Olympic swimmer agreed to a request from several Baltimore Ravens players after they revealed multiple members of the ...

What’s New in Swim Style? A Look at Suits and More! Although fashion might not be at the forefront of one’s mind when thinking about swimming, the trends and styles used by swimmers often play a large ...

What better way to turn 8 than by making waves? Blake Turner celebrated her birthday in style, racking up three wins in the pool to help Lansdowne cruise to a 298-170 victory over Karakung in Saturday ...

Soma is having a sale on bras, underwear, and swimwear. Bras are buy one, get one 50% off, underwear is buy three, get three free, and swimwear is 30% off. Soma has a rewards program called Soma ...

MIAMI BEACH, Fla. — From runway shows to pool-side pop ups, you can be in the action of Miami Swim Week and you’re able to get your hands on the latest merchandise before anyone else. “We’re so ...

PLATTSBURGH — Beekmantown student Alix Perras has set many records as a swimmer for AuSable Valley. One would think he had a love for the water, but it didn’t start that way. “When I first started, I ...

Savage, hot, and confident: For award-winning goddess Megan Thee Stallion, these are more than lyrics—they're her aura. The POV of the first-ever hip-hop cover model for a swim magazine issue? A ...